From 2026, this luxury giant will become the main partner of the Monaco Grand Prix

This Wednesday, December 10th at 11:00 AM, the luxury trunk maker Louis Vuitton will announce that it will become the new "title partner" of the Monaco Grand Prix, starting in June 2026. The brand, owned by Bernard Arnault's LVMH group, will thus gain even greater visibility, having already been crafting the event's trophy trunk since 2021.

As part of a multi-year agreement with Formula 1 and the Automobile Club of Monaco, Louis Vuitton will become the "title partner" of the Monaco F1 Grand Prix, the next edition of which has been scheduled for June 4th to 7th, 2026, a departure from the usual last weekend in May.

The LVMH group brand, owned by Bernard Arnault, which was spotted last May in the Monaco pits and paddocks, will replace Tag Heuer at the most prestigious race in the world championship. Tag Heuer is already part of the French billionaire's portfolio.

"This new step extends the official partnership between Louis Vuitton and Formula 1, which began in 2025 [a 10-year agreement has been signed, reinforcing a historic relationship between the brand and the Principality]," the luxury giant announced in a press release obtained by Monaco-Matin.

Louis Vuitton already produces the trophy case for the Monaco Grand Prix.